ELM's key principles include:
- Accurate data shared bi-laterally between trading partners is a requirement of doing profitable, sustainable business.
- Analysis performed or decisions made in the absence of accurate data is toxic to companies, industries, governments and media.
- Gathering and maintaining quality data is not a part time job it requires considerable technical skill, ingenuity and persistence.
- The quality of data will almost always be subverted if done by those responsible for analyzing the data.
- Stakeholders that invest their time and resources in maintaining the Industry’s Store of Data must receive a return on their investment.